Services · Pipeline & Sales
Today your pipeline comes from a few good months and the founder’s network. That won’t carry the next stage of growth. We build a predictable pipeline engine for B2B SaaS companies, and equip your sales team with the strategy, playbooks and coaching to turn it into revenue.
Let’s talk pipeline and revenueCommon reasons founders call us
Pipeline comes in waves. We can’t build a revenue engine on that.
The way we win business got us here. It won’t get us to what’s next.
We want bigger deals. We need to figure out how to break into enterprise.
I’m still the best salesperson we have. That’s not a compliment anymore.
One connected system
A system that starts with your revenue target and builds backwards. First, business development that creates strong interest and sufficient pipe coverage. Second, sales strategy and tactical playbooks that give prospects strong reasons to buy and a clear cost of waiting, turning interest into revenue.
Business Development · The pipeline layer
Make more of the demand you already have.
Know which leads deserve attention, how quickly to act and what happens next, so more of the demand already coming in turns into qualified pipeline.
What we work on: Scoring, routing, SLAs, lead processing, Marketing to Sales handoff, multichannel follow up.
Build pipeline with the companies on your wish list.
Build the right targeting, signals, messaging and multichannel execution around the accounts you actually want to win. The goal is not more activity. It is a motion that consistently creates qualified opportunities.
What we work on: ICP, segmentation, account selection, signals, messaging, sequences, channels, team capacity, conversion.
Unlock bigger deals within your existing user base.
Use product behaviour and account signals to identify which users are worth engaging, when Sales should step in and what the conversation should be about. Self-serve keeps working. Sales helps unlock what product alone will not close.
What we work on: PQL definition, account prioritisation, product signals, PLS triggers, routing, sales assisted playbooks.
Inbound works, but conversion is weak. Outbound creates activity, but little pipeline. Thousands use your product, but Sales doesn’t know who to contact. We fix what holds pipeline back, build what’s missing and connect it into one Pipeline Engine your team can run.
Build the whole engine. Or fix the part that is holding you back.
Proof
~50%
Of pipeline from outbound
Designed and scaled outbound into a major pipeline source rather than an occasional campaign.
<$1M → $15M+
Quarterly pipeline
Built and scaled a Business Development organisation from 3 to 30+ people, creating more than $15M in quarterly pipeline.
63%
Lower cost per qualified opportunity
Rebuilt the pipeline funnel and team structure to generate qualified opportunities at a lower cost, bringing pipeline economics in line with deal value.
Sales · The conversion layer
You’ve changed the way you build pipeline. Next comes a sales approach built to convert it. We equip your team with the sales strategy and tactical playbooks to win the brands on your wish list, from first conversation to signature.
Your sales blueprint
Blueprint / 01
We analyse wins, losses and wasted effort to build sales plays by source, segment and deal size, so your team’s approach matches how each buyer buys.
We tie deal stages and forecasts to buyer commitments, so your team knows when to advance, challenge or walk away. A sent proposal alone doesn’t qualify.
We assess what your deals demand from your people and process, then address the gaps: earlier technical support, stronger skills or fewer approvals slowing your AEs down.
We test the changes with your team on live deals and refine what doesn’t work.
What your team leaves with
Customer Story · Sales
The Lessmore team gave us real clarity in how we sell. Outbound didn’t exist before, now it’s a core pipeline source, and international expansion makes up half our revenue.
The shift
How we work
We are not an outsourced SDR agency or a sales training vendor. We design the pipeline motion and the sales process, help put them into practice, and stay close enough to make sure they actually work.
We typically help with three things
ICP, segmentation, channels, sales process, messaging, metrics, operating model.
Work with your existing team, test the pipeline motion and sales process, fix what breaks and build the playbooks they can keep using.
Support hiring or coaching the existing team, plus team design, tooling, onboarding and rollout where needed.
The goal is not to make you dependent on us.
The goal is to leave you with a stronger revenue engine than the one we walked into.
Who you’d work with
Helps SaaS founders who have outgrown founder-led sales build the pipeline engine, enterprise motion and expansion the next stage needs. Built Rossum’s global business development team from 3 to 30+ people.
Read the full bioLet’s talk about what you’re seeing today and the revenue you’re aiming for. We’ll help identify whether the priority is more qualified pipeline, stronger sales conversion or both, and what it would take to put the right approach into practice.
Let’s talk pipeline and revenue